Innovation in cosmetics - can anything new still be invented?

When talking about innovation, it is worth starting by defining the term. In common parlance, it is often used to refer to a new product. However, according to the definition of one of the world's greatest economists, Joseph A. Schumpeter, it is a much broader concept. He developed a model in the middle of the 20th century where the innovation in question represents a certain basic phenomenon that is responsible for economic development. He explained [...].