Raw materials and packaging to extend product shelf life - tips
The modern consumer demands a long shelf life from a cosmetic product. Cosmetics that can be stored for up to two years are valued. However, this feature is not only desired by target customers, but also by wholesalers or drugstores of all kinds. Such a product, even though it does not achieve the projected sales in a given period, is likely to have adequate [...]
Read moreThe Halal market - what it is and how to access it.
Many factors influence our product selection decisions. From cultural and social conditions to marketing and our own preferences. The product we choose depends on where we live, how we live, what values we follow in life. So when selling a product in Poland, it would be best if we asked our friends, colleagues or conducted a public survey to [...]
Read moreInnovation in cosmetics - can anything new still be invented?
When talking about innovation, it is worth starting by defining the term. In common parlance, it is often used to refer to a new product. However, according to the definition of one of the world's greatest economists, Joseph A. Schumpeter, it is a much broader concept. He developed a model in the middle of the 20th century where the innovation in question represents a certain basic phenomenon that is responsible for economic development. He explained [...].
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