{"id":5118,"date":"2026-04-22T09:48:41","date_gmt":"2026-04-22T09:48:41","guid":{"rendered":"https:\/\/mpr-labs.com\/?p=5118"},"modified":"2026-04-29T09:53:33","modified_gmt":"2026-04-29T09:53:33","slug":"%e5%8c%96%e5%a6%86%e5%93%81%e7%9a%84%e8%90%a5%e9%94%80%e5%ae%a3%e7%a7%b0%ef%bc%9a%e5%8c%85%e8%a3%85%e4%b8%8a%e5%8f%af%e4%bb%a5%e5%86%99%e4%bb%80%e4%b9%88%ef%bc%9f%e6%b3%95%e5%be%8b%e4%b8%8e%e8%90%a5","status":"publish","type":"post","link":"https:\/\/mpr-labs.com\/zh\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/","title":{"rendered":"\u5316\u5986\u54c1\u7684\u8425\u9500\u5ba3\u79f0\uff08Claims\uff09\u2014\u2014\u5305\u88c5\u4e0a\u53ef\u4ee5\u5199\u4ec0\u4e48\uff1f\u6cd5\u5f8b\u4e0e\u8425\u9500"},"content":{"rendered":"<p><strong>\u5316\u5986\u54c1\u4e2d\u7684\u8425\u9500\u58f0\u660e<\/strong> \u5728\u5ba2\u6237\u5173\u7cfb\u4e2d\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002\u5b83\u4eec\u5c55\u793a\u4e86\u4f7f\u7528\u4ea7\u54c1\u5e26\u6765\u7684\u76ca\u5904\uff0c\u5e76\u6709\u52a9\u4e8e\u5efa\u7acb\u5bf9\u54c1\u724c\u7684\u4fe1\u4efb\u3002 \u91cd\u8981\u7684\u662f\uff0c\u8fd9\u4e9b\u58f0\u660e\u5fc5\u987b\u7b26\u5408\u73b0\u884c\u6cd5\u89c4\uff0c\u4f8b\u5982\u300a655\/2013\/WE\u53f7\u6761\u4f8b\u300b\uff0c\u8be5\u6761\u4f8b\u660e\u786e\u4e86\u5173\u4e8e\u5316\u5986\u54c1\u529f\u6548\u548c\u6210\u5206\u58f0\u660e\u7684\u539f\u5219\u3002 \u8fd9\u4e9b\u58f0\u660e\u7684\u53ef\u9760\u6027\u5fc5\u987b\u4ee5\u786e\u51ff\u8bc1\u636e\u4e3a\u4f9d\u636e\uff0c\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u80fd\u8ba9\u6d88\u8d39\u8005\u505a\u51fa\u660e\u667a\u7684\u8d2d\u4e70\u51b3\u7b56\u3002.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55\uff1a<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5b0e80c292\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd9933;color:#dd9933\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd9933;color:#dd9933\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5b0e80c292\"  aria-label=\"\u5207\u6362\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mpr-labs.com\/zh\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/#Co_to_sa_deklaracje_marketingowe_w_kosmetykach\" >\u5316\u5986\u54c1\u4e2d\u7684\u8425\u9500\u58f0\u660e\u662f\u4ec0\u4e48\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mpr-labs.com\/zh\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/#Jakie_sa_cele_deklaracji_marketingowych\" >\u8425\u9500\u58f0\u660e\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mpr-labs.com\/zh\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/#Jak_deklaracje_marketingowe_wplywaja_na_komunikacje_z_konsumentem\" >\u8425\u9500\u58f0\u660e\u5982\u4f55\u5f71\u54cd\u4e0e\u6d88\u8d39\u8005\u7684\u6c9f\u901a\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mpr-labs.com\/zh\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/#Rodzaje_oswiadczen_marketingowych_w_kosmetykach\" >\u5316\u5986\u54c1\u4e2d\u7684\u8425\u9500\u58f0\u660e\u7c7b\u578b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mpr-labs.com\/zh\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/#Oswiadczenia_o_dzialaniu_produktu_%E2%80%93_jak_sa_potwierdzane\" >\u5173\u4e8e\u4ea7\u54c1\u529f\u6548\u7684\u58f0\u660e\u2014\u2014\u5982\u4f55\u5f97\u5230\u8bc1\u5b9e\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mpr-labs.com\/zh\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/#Oswiadczenia_o_skladnikach_%E2%80%93_jakie_informacje_musza_zawierac\" >\u6210\u5206\u58f0\u660e\u2014\u2014\u5fc5\u987b\u5305\u542b\u54ea\u4e9b\u4fe1\u606f\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mpr-labs.com\/zh\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/#Regulacje_prawne_dotyczace_deklaracji_marketingowych\" >\u5173\u4e8e\u8425\u9500\u58f0\u660e\u7684\u6cd5\u5f8b\u6cd5\u89c4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mpr-labs.com\/zh\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/#Jakie_przepisy_reguluja_deklaracje_marketingowe_w_kosmetykach\" >\u6709\u54ea\u4e9b\u6cd5\u89c4\u5bf9\u5316\u5986\u54c1\u7684\u8425\u9500\u58f0\u660e\u4f5c\u51fa\u89c4\u5b9a\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mpr-labs.com\/zh\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/#Jak_zapewnic_zgodnosc_z_przepisami_prawa\" >\u5982\u4f55\u786e\u4fdd\u7b26\u5408\u6cd5\u5f8b\u6cd5\u89c4\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_to_sa_deklaracje_marketingowe_w_kosmetykach\"><\/span><strong>\u5316\u5986\u54c1\u4e2d\u7684\u8425\u9500\u58f0\u660e\u662f\u4ec0\u4e48\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u8425\u9500\u58f0\u660e\u662f\u6307\u5370\u5728\u4ea7\u54c1\u5305\u88c5\u4e0a\u6216\u51fa\u73b0\u5728\u751f\u4ea7\u5546\u5ba3\u4f20\u6750\u6599\u4e2d\u7684\u3001\u7528\u4e8e\u8bf4\u660e\u4ea7\u54c1\u5177\u4f53\u7279\u6027\u7684\u8868\u8ff0\u3002.<\/strong> \u5b83\u4eec\u901a\u8fc7\u6253\u9020\u72ec\u7279\u7684\u5ba3\u4f20\u4fe1\u606f\u6765\u5c55\u73b0\u4ea7\u54c1\u7684\u4f18\u52bf\uff0c\u662f\u54c1\u724c\u95f4\u7ade\u4e89\u7684\u91cd\u8981\u5de5\u5177\u3002 \u501f\u52a9\u8fd9\u4e9b\u4fe1\u606f\uff0c\u6211\u4eec\u53ef\u4ee5\u7a81\u51fa\u5316\u5986\u54c1\u7684\u72ec\u7279\u7279\u6027\uff0c\u4f8b\u5982\u4fdd\u6e7f\u6216\u51cf\u5c11\u76b1\u7eb9\uff0c\u4ece\u800c\u8ba9\u6d88\u8d39\u8005\u66f4\u597d\u5730\u4e86\u89e3\uff0c\u575a\u6301\u4f7f\u7528\u80fd\u83b7\u5f97\u54ea\u4e9b\u76ca\u5904\u3002.<\/p>\n\n\n\n<p><strong>\u6b64\u7c7b\u58f0\u660e\u53ef\u5206\u4e3a\u591a\u79cd\u7c7b\u522b\uff0c\u4f8b\u5982\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ea7\u54c1\u529f\u6548\uff0c,<\/li>\n\n\n\n<li>\u611f\u5b98\u4f53\u9a8c\uff0c,<\/li>\n\n\n\n<li>\u4e0e\u5176\u4ed6\u5316\u5986\u54c1\u7684\u6bd4\u8f83\u3002.<\/li>\n<\/ul>\n\n\n\n<p>\u4e0a\u8ff0\u6bcf\u4e00\u7c7b\u90fd\u9700\u8981\u8fdb\u884c\u786e\u8ba4\u548c\u8bf4\u660e\uff0c\u8fd9\u4e0d\u4ec5\u662f\u6cd5\u5f8b\u8981\u6c42\uff0c\u4e5f\u662f\u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\u7684\u4e00\u79cd\u65b9\u5f0f\u3002.<\/p>\n\n\n\n<p>\u4e3a\u4e86\u4f7f\u7533\u62a5\u6709\u6548\uff0c\u5fc5\u987b\u7b26\u5408\u4ee5\u4e0b\u89c4\u5b9a\uff0c\u4f8b\u5982 <strong>\u7b2c655\/2013\/EC\u53f7\u6761\u4f8b<\/strong>, \uff0c\u8be5\u6587\u4ef6\u660e\u786e\u4e86\u5316\u5986\u54c1\u58f0\u660e\u7684\u8bba\u8bc1\u6807\u51c6\u3002.<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u5efa\u8bae\u5e94\u57fa\u4e8e\u53ef\u9760\u7684\u8bc1\u636e\u3001\u5e02\u573a\u8c03\u7814\u4ee5\u53ca\u4e13\u5bb6\u610f\u89c1\uff0c\u4ece\u800c\u4f7f\u6d88\u8d39\u8005\u80fd\u591f\u505a\u51fa\u660e\u667a\u7684\u8d2d\u4e70\u51b3\u7b56\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_sa_cele_deklaracji_marketingowych\"><\/span><strong>\u8425\u9500\u58f0\u660e\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u8425\u9500\u58f0\u660e<\/strong> \u65e8\u5728\u8bf4\u660e\u4f7f\u7528\u67d0\u6b3e\u5316\u5986\u54c1\u80fd\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u54ea\u4e9b\u76ca\u5904\u3002\u00a0 \u5b83\u4eec\u6709\u52a9\u4e8e\u6d88\u8d39\u8005\u7406\u89e3\u4ea7\u54c1\u7684\u5177\u4f53\u4f18\u52bf\uff0c\u4f8b\u5982\u4fdd\u62a4\u6c34\u8102\u5c4f\u969c\u6216\u4fc3\u8fdb\u76ae\u80a4\u5fae\u751f\u7269\u7fa4\u7684\u5065\u5eb7\u3002\u7531\u6b64\uff0c\u6d88\u8d39\u8005\u80fd\u591f\u505a\u51fa\u660e\u667a\u7684\u9009\u62e9\uff0c\u6311\u9009\u6700\u7b26\u5408\u81ea\u8eab\u9700\u6c42\u7684\u4ea7\u54c1\u3002 \u7531\u6b64\uff0c\u8fd9\u4e9b\u5ba3\u79f0\u5728\u5efa\u7acb\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u4fe1\u4efb\u548c\u5fe0\u8bda\u5ea6\u65b9\u9762\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_deklaracje_marketingowe_wplywaja_na_komunikacje_z_konsumentem\"><\/span><strong>\u8425\u9500\u58f0\u660e\u5982\u4f55\u5f71\u54cd\u4e0e\u6d88\u8d39\u8005\u7684\u6c9f\u901a\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u8425\u9500\u58f0\u660e<\/strong> \u5728\u4e0e\u5ba2\u6237\u7684\u6c9f\u901a\u4e2d\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\uff0c\u5411\u5ba2\u6237\u63d0\u4f9b\u5173\u4e8e\u4ea7\u54c1\u4f18\u52bf\u7684\u53ef\u9760\u4fe1\u606f\u3002 \u8fd9\u4e9b\u4fe1\u606f\u7684\u53ef\u9760\u6027\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u4e0d\u4ec5\u80fd\u907f\u514d\u8bef\u5bfc\u5ba2\u6237\u2014\u2014\u8fd9\u7b26\u5408\u6cd5\u5f8b\u6cd5\u89c4\u7684\u8981\u6c42\u2014\u2014\u800c\u4e14\u5728\u5efa\u7acb\u5ba2\u6237\u5fe0\u8bda\u5ea6\u65b9\u9762\u4e5f\u8d77\u7740\u5173\u952e\u4f5c\u7528\u3002 \u901a\u8fc7\u6b64\u7c7b\u58f0\u660e\uff0c\u6d88\u8d39\u8005\u80fd\u66f4\u597d\u5730\u7406\u89e3\u5b9a\u671f\u4f7f\u7528\u5316\u5986\u54c1\u5e26\u6765\u7684\u76ca\u5904\uff0c\u8fd9\u4e0d\u4ec5\u80fd\u63d0\u5347\u4ed6\u4eec\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\uff0c\u8fd8\u80fd\u5de9\u56fa\u4e0e\u5ba2\u6237\u7684\u8054\u7cfb\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rodzaje_oswiadczen_marketingowych_w_kosmetykach\"><\/span><strong>\u5316\u5986\u54c1\u4e2d\u7684\u8425\u9500\u58f0\u660e\u7c7b\u578b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u5316\u5986\u54c1\u884c\u4e1a <strong>\u8425\u9500\u58f0\u660e<\/strong> \u5b83\u4eec\u5f62\u5f0f\u591a\u6837\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u6709\u5173\u4ea7\u54c1\u7684\u5173\u952e\u4fe1\u606f\u3002\u6bcf\u79cd\u5f62\u5f0f\u90fd\u6709\u5176\u72ec\u7279\u7684\u7279\u70b9\uff0c\u5e76\u53d1\u6325\u7740\u7279\u5b9a\u7684\u4f5c\u7528\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5173\u4e8e\u4ea7\u54c1\u529f\u6548\u7684\u58f0\u660e<\/li>\n\n\n\n<li>\u5173\u4e8e\u611f\u5b98\u4f53\u9a8c\u7684\u58f0\u660e<\/li>\n\n\n\n<li>\u5173\u4e8e\u6d88\u8d39\u8005\u611f\u53d7\u7684\u58f0\u660e<\/li>\n\n\n\n<li>\u6bd4\u8f83\u6027\u58f0\u660e<\/li>\n\n\n\n<li>\u6210\u5206\u58f0\u660e<\/li>\n<\/ul>\n\n\n\n<p>\u7b2c\u4e00\u7c7b\u662f\u5173\u4e8e\u4ea7\u54c1\u529f\u6548\u7684\u58f0\u660e\uff0c\u8fd9\u7c7b\u58f0\u660e\u4fa7\u91cd\u4e8e\u5316\u5986\u54c1\u7684\u529f\u6548\uff0c\u4f8b\u5982\u6539\u5584\u80a4\u8d28\u6216\u589e\u5f3a\u808c\u80a4\u5f39\u6027\u3002\u4e3a\u4e86\u8bc1\u5b9e\u8fd9\u4e9b\u58f0\u660e\uff0c\u5fc5\u987b\u63d0\u4f9b\u53ef\u9760\u7684\u8bc1\u636e\uff0c\u8fd9\u4e9b\u8bc1\u636e\u901a\u5e38\u6765\u81ea\u5e94\u7528\u4e0e\u4f7f\u7528\u7814\u7a76\u6216\u4eea\u5668\u68c0\u6d4b\u3002.&nbsp;<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\u662f\u5173\u4e8e\u611f\u5b98\u4f53\u9a8c\u7684\u9648\u8ff0\u3002\u8fd9\u4e9b\u9648\u8ff0\u4fa7\u91cd\u4e8e\u8d28\u5730\u3001\u6c14\u5473\u6216\u6613\u7528\u6027\u7b49\u7279\u5f81\uff0c\u6709\u52a9\u4e8e\u6d88\u8d39\u8005\u66f4\u597d\u5730\u7406\u89e3\u4f7f\u7528\u8be5\u4ea7\u54c1\u65f6\u7684\u4f53\u9a8c\u3002.<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u8fd8\u6709\u57fa\u4e8e\u901a\u8fc7\u95ee\u5377\u8c03\u67e5\u6216\u8bbf\u8c08\u6536\u96c6\u5230\u7684\u7528\u6237\u4e2a\u4eba\u610f\u89c1\u800c\u5f62\u6210\u7684\u6d88\u8d39\u8005\u611f\u53d7\u58f0\u660e\u3002\u8fd9\u4e9b\u58f0\u660e\u5305\u542b\u4e3b\u89c2\u8bc4\u4ef7\uff0c\u4f8b\u5982\u5bf9\u4f7f\u7528\u6548\u679c\u7684\u6ee1\u610f\u5ea6\u7b49\u3002.<\/p>\n\n\n\n<p>\u5176\u4e2d\u8fd8\u5305\u62ec\u5c06\u8be5\u4ea7\u54c1\u4e0e\u5e02\u573a\u4e0a\u5176\u4ed6\u4ea7\u54c1\u8fdb\u884c\u6bd4\u8f83\u7684\u58f0\u660e\u3002\u6b64\u7c7b\u58f0\u660e\u5fc5\u987b\u7b26\u5408\u516c\u5e73\u8d38\u6613\u539f\u5219\uff0c\u5e76\u4ee5\u5ba2\u89c2\u6570\u636e\u4e3a\u4f9d\u636e\u3002.<\/p>\n\n\n\n<p>\u6700\u540e\u662f\u6210\u5206\u8bf4\u660e\uff0c\u5176\u4e2d\u8be6\u7ec6\u5217\u51fa\u4e86\u4ea7\u54c1\u7684\u6210\u5206\u4fe1\u606f\u3002\u8fd9\u5bf9\u5bfb\u627e\u542b\u6709\u7279\u5b9a\u6210\u5206\uff08\u4f8b\u5982\u5929\u7136\u6210\u5206\u6216\u7eaf\u7d20\u6210\u5206\uff09\u7684\u5316\u5986\u54c1\u7684\u4eba\u6765\u8bf4\u975e\u5e38\u91cd\u8981\u3002.<\/p>\n\n\n\n<p>\u6240\u6709\u6b64\u7c7b\u58f0\u660e\u5747\u987b\u7b26\u5408\u73b0\u884c\u6cd5\u5f8b\u6cd5\u89c4\uff0c\u4f8b\u5982\u7b2c655\/2013\/EC\u53f7\u6761\u4f8b\uff0c\u8be5\u6761\u4f8b\u89c4\u5b9a\u4e86\u5316\u5986\u54c1\u58f0\u660e\u7684\u4f9d\u636e\u6807\u51c6\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oswiadczenia_o_dzialaniu_produktu_%E2%80%93_jak_sa_potwierdzane\"><\/span><strong>\u5173\u4e8e\u4ea7\u54c1\u529f\u6548\u7684\u58f0\u660e\u2014\u2014\u5982\u4f55\u5f97\u5230\u8bc1\u5b9e\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5316\u5986\u54c1\u7684\u529f\u6548\u5df2\u901a\u8fc7\u4ee5\u4e0b\u7814\u7a76\u5f97\u5230\u8bc1\u5b9e <a href=\"https:\/\/mpr-labs.com\/badania-kosmetykow\/\">\u7814\u7a76<\/a>. \u8fd9\u4e9b\u7814\u7a76\u4e3a\u4ea7\u54c1\u6548\u679c\u63d0\u4f9b\u4e86\u53ef\u9760\u7684\u8bc1\u636e\u3002\u8fd9\u4e9b\u7814\u7a76\u57fa\u4e8e\u79d1\u5b66\u65b9\u6cd5\uff0c\u4ece\u800c\u786e\u4fdd\u4e86\u5176\u771f\u5b9e\u6027\u3002 \u7814\u7a76\u4e2d\u65e2\u5e38\u91c7\u7528\u4eea\u5668\u68c0\u6d4b\u6cd5\uff0c\u4e5f\u5e38\u8fdb\u884c\u4f7f\u7528\u6d4b\u8bd5\u2014\u2014\u8fd9\u4e9b\u6d4b\u8bd5\u5747\u5728\u76ae\u80a4\u79d1\u533b\u751f\u3001\u773c\u79d1\u533b\u751f\u6216\u513f\u79d1\u533b\u751f\u7b49\u5408\u683c\u4e13\u4e1a\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u8fdb\u884c\u3002 \u8fd9\u4e9b\u7814\u7a76\u6709\u52a9\u4e8e\u8bc4\u4f30\u5316\u5986\u54c1\u662f\u5426\u771f\u6b63\u5b9e\u73b0\u4e86\u5176\u627f\u8bfa\u7684\u529f\u80fd\uff0c\u4f8b\u5982\u652f\u6301\u76ae\u80a4\u5fae\u751f\u7269\u7fa4\u548c\u6539\u5584\u76ae\u80a4\u72b6\u51b5\u3002\u7814\u7a76\u7684\u4e25\u8c28\u6027\u548c\u79d1\u5b66\u6027\u5bf9\u4e8e\u58f0\u660e\u7684\u53ef\u4fe1\u5ea6\u4ee5\u53ca\u8d62\u5f97\u5ba2\u6237\u7684\u79ef\u6781\u8ba4\u53ef\u5177\u6709\u91cd\u8981\u610f\u4e49\u3002.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u6b64\u7c7b\u7814\u7a76\u901a\u5e38\u4ee510\u81f350\u540d\u53d7\u8bd5\u8005\u4e3a\u6837\u672c\uff0c\u5e73\u5747\u6301\u7eed\u7ea64\u5468\u3002 \u4ea7\u54c1\u7684\u529f\u6548\u4e3b\u8981\u901a\u8fc7\u5bf9\u6bd4\u5b9a\u671f\u4f7f\u7528\u4ea7\u54c1\u524d\u540e\u7684\u7ed3\u679c\uff0c\u6216\u6839\u636e\u5bf9\u53d7\u8bd5\u8005\u8fdb\u884c\u7684\u8bbf\u8c08\u6765\u8bc4\u4f30\u3002.<\/em><em>&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oswiadczenia_o_skladnikach_%E2%80%93_jakie_informacje_musza_zawierac\"><\/span><strong>\u6210\u5206\u58f0\u660e\u2014\u2014\u5fc5\u987b\u5305\u542b\u54ea\u4e9b\u4fe1\u606f\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5173\u4e8e\u6210\u5206\u7684\u58f0\u660e\u5fc5\u987b\u5982\u5b9e\u53cd\u6620\u4ea7\u54c1\u7684\u5b9e\u9645\u6210\u5206\u3002\u5316\u5986\u54c1\u7684\u6bcf\u79cd\u6210\u5206\u90fd\u5e94\u8be6\u7ec6\u63cf\u8ff0\uff0c\u8fd9\u5bf9\u5b9e\u73b0\u5b8c\u5168\u900f\u660e\u81f3\u5173\u91cd\u8981\u3002 \u4fe1\u606f\u5fc5\u987b\u771f\u5b9e\u53ef\u9760\u5e76\u53cd\u6620\u5b9e\u9645\u6570\u636e\uff0c\u8fd9\u624d\u80fd\u4f7f\u6d88\u8d39\u8005\u505a\u51fa\u660e\u667a\u7684\u9009\u62e9\u3002.<\/p>\n\n\n\n<p>\u5728\u6210\u5206\u6807\u6ce8\u65b9\u9762\u4fdd\u6301\u900f\u660e\u548c\u51c6\u786e\uff0c\u6709\u52a9\u4e8e\u589e\u5f3a\u5ba2\u6237\u5bf9\u54c1\u724c\u7684\u4fe1\u4efb\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulacje_prawne_dotyczace_deklaracji_marketingowych\"><\/span><strong>\u5173\u4e8e\u8425\u9500\u58f0\u660e\u7684\u6cd5\u5f8b\u6cd5\u89c4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5173\u4e8e\u5316\u5986\u54c1\u8425\u9500\u58f0\u660e\u7684\u6cd5\u5f8b\u6cd5\u89c4\uff0c\u5728\u786e\u4fdd\u4f20\u9012\u7ed9\u6d88\u8d39\u8005\u7684\u4fe1\u606f\u771f\u5b9e\u53ef\u9760\u65b9\u9762\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002 \u6b64\u7c7b\u58f0\u660e\u5fc5\u987b\u7b26\u5408\u73b0\u884c\u6cd5\u89c4\uff0c\u4f8b\u5982\u7b2c655\/2013\/EC\u53f7\u6761\u4f8b\uff0c\u8be5\u6761\u4f8b\u660e\u786e\u89c4\u5b9a\u4e86\u5316\u5986\u54c1\u884c\u4e1a\u58f0\u660e\u5e94\u6ee1\u8db3\u7684\u6807\u51c6\u3002 \u81f3\u5173\u91cd\u8981\u7684\u662f\uff0c\u6bcf\u4e00\u6761\u5ba3\u4f20\u4fe1\u606f\u90fd\u5fc5\u987b\u6709\u53ef\u9760\u7684\u8bc1\u636e\u652f\u6301\u5e76\u771f\u5b9e\u53cd\u6620\u5b9e\u9645\u60c5\u51b5\uff0c\u4ece\u800c\u4fdd\u62a4\u6d88\u8d39\u8005\u514d\u53d7\u865a\u5047\u4fe1\u606f\u7684\u5f71\u54cd\u3002.<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u6cd5\u89c4\u4e0d\u4ec5\u65e8\u5728\u4fdd\u62a4\u6d88\u8d39\u8005\uff0c\u8fd8\u65e8\u5728\u786e\u4fdd\u8425\u9500\u4fe1\u606f\u6e05\u6670\u4e14\u771f\u5b9e\u3002\u4f01\u4e1a\u4e3a\u4e86\u9075\u5b88\u6cd5\u5f8b\uff0c\u5fc5\u987b\u8fdb\u884c\u8be6\u7ec6\u7684\u7814\u7a76\uff0c\u4ee5\u8bc1\u5b9e\u5176\u4ea7\u54c1\u7684\u6709\u6548\u6027\u4ee5\u53ca\u6210\u5206\u4fe1\u606f\u7684\u771f\u5b9e\u6027\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jakie_przepisy_reguluja_deklaracje_marketingowe_w_kosmetykach\"><\/span><strong>\u6709\u54ea\u4e9b\u6cd5\u89c4\u5bf9\u5316\u5986\u54c1\u7684\u8425\u9500\u58f0\u660e\u4f5c\u51fa\u89c4\u5b9a\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5316\u5986\u54c1\u884c\u4e1a\u7684\u8425\u9500\u58f0\u660e\u53d7\u4e24\u9879\u5173\u952e\u6cd5\u89c4\u7684\u76d1\u7ba1\uff1a\u7b2c1223\/2009\u53f7\u6cd5\u89c4\u548c\u7b2c655\/2013\u53f7\u6cd5\u89c4\u3002 \u524d\u8005\u88ab\u79f0\u4e3a\u300a\u6b27\u76df\u5316\u5986\u54c1\u6cd5\u89c4\u300b\uff0c\u89c4\u5b9a\u4e86\u6b27\u76df\u5883\u5185\u5316\u5986\u54c1\u7684\u751f\u4ea7\u3001\u9500\u552e\u548c\u63a8\u5e7f\u539f\u5219\u3002\u800c\u7b2c655\/2013\u53f7\u6cd5\u89c4\u5219\u89c4\u5b9a\u4e86\u5316\u5986\u54c1\u8425\u9500\u58f0\u660e\u5fc5\u987b\u6ee1\u8db3\u7684\u516d\u9879\u6807\u51c6\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5408\u89c4\u6027\uff0c,<\/li>\n\n\n\n<li>\u771f\u5b9e\u6027\uff0c,<\/li>\n\n\n\n<li>\u6301\u6709\u8bc1\u636e\uff0c,<\/li>\n\n\n\n<li>\u4e0e\u4e8b\u5b9e\u76f8\u7b26\uff0c,<\/li>\n\n\n\n<li>\u8bda\u5b9e\uff0c,<\/li>\n\n\n\n<li>\u8ba9\u6d88\u8d39\u8005\u80fd\u591f\u505a\u51fa\u660e\u667a\u7684\u9009\u62e9\u3002.<\/li>\n<\/ul>\n\n\n\n<p>\u9075\u5b88\u8fd9\u4e9b\u51c6\u5219\u53ef\u786e\u4fdd\u8425\u9500\u4fe1\u606f\u771f\u5b9e\u53ef\u9760\u3001\u4e0d\u5177\u8bef\u5bfc\u6027\u4e14\u6709\u636e\u53ef\u4f9d\u3002\u8fd9\u6837\u65e2\u80fd\u907f\u514d\u865a\u5047\u4fe1\u606f\uff0c\u53c8\u80fd\u5efa\u7acb\u5ba2\u6237\u5bf9\u54c1\u724c\u7684\u4fe1\u4efb\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zapewnic_zgodnosc_z_przepisami_prawa\"><\/span><strong>\u5982\u4f55\u786e\u4fdd\u7b26\u5408\u6cd5\u5f8b\u6cd5\u89c4\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e3a\u4e86\u4f7f\u5316\u5986\u54c1\u751f\u4ea7\u5546\u80fd\u591f\u6ee1\u8db3\u6709\u5173\u5176\u8425\u9500\u58f0\u660e\u7684\u6cd5\u5f8b\u8981\u6c42\uff0c\u5e94\u9075\u5faa\u4ee5\u4e0b\u51e0\u9879\u91cd\u8981\u539f\u5219\u3002 \u9996\u5148\uff0c\u6bcf\u4e00\u9879\u58f0\u660e\u90fd\u5fc5\u987b\u6709\u5145\u5206\u4f9d\u636e\u3002\u8fd9\u610f\u5473\u7740\u9700\u8981\u4ee5\u79d1\u5b66\u7814\u7a76\u3001\u4e13\u5bb6\u610f\u89c1\u4ee5\u53ca\u4ea7\u54c1\u529f\u6548\u8bc1\u660e\u4f5c\u4e3a\u652f\u6491\u3002\u76f8\u5173\u4fe1\u606f\u5e94\u5177\u6709\u53ef\u4fe1\u5ea6\uff0c\u4e14\u4e0d\u5f97\u8bef\u5bfc\u6d88\u8d39\u8005\u3002.<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u8fd8\u5fc5\u987b\u9075\u5b88\u73b0\u884c\u6cd5\u89c4\uff0c\u4f8b\u5982\u7b2c655\/2013\/EC\u53f7\u6761\u4f8b\uff0c\u8be5\u6761\u4f8b\u660e\u786e\u4e86\u5316\u5986\u54c1\u5ba3\u79f0\u7684\u4f9d\u636e\u6807\u51c6\u3002 \u8fd9\u4e9b\u58f0\u660e\u5fc5\u987b\u6e05\u6670\u660e\u4e86\uff0c\u4fbf\u4e8e\u666e\u901a\u6d88\u8d39\u8005\u7406\u89e3\uff0c\u4ece\u800c\u6709\u52a9\u4e8e\u4ed6\u4eec\u505a\u51fa\u660e\u667a\u7684\u8d2d\u4e70\u51b3\u7b56\u3002.<\/p>\n\n\n\n<p>\u4ea7\u54c1\u58f0\u660e\u5e94\u771f\u5b9e\u53ef\u9760\uff0c\u4e0d\u5f97\u8bcb\u6bc1\u7ade\u4e89\u5bf9\u624b\u6216\u4f9d\u6cd5\u4f7f\u7528\u7684\u6210\u5206\u3002\u9075\u5b88\u8fd9\u4e9b\u539f\u5219\u6709\u52a9\u4e8e\u907f\u514d\u6cd5\u5f8b\u95ee\u9898\uff0c\u5e76\u589e\u5f3a\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u4fe1\u4efb\u3002.<\/p>\n\n\n\n<p>\u8bf7\u67e5\u9605\u4ee5\u4e0b\u53ef\u7528\u7684\u7814\u7a76\uff1a <a href=\"https:\/\/mpr-labs.com\">MPR-Labs\u5316\u5986\u54c1\u5b9e\u9a8c\u5ba4<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Deklaracje marketingowe w kosmetykach odgrywaj\u0105 istotn\u0105 rol\u0119 w relacjach z klientami. Przedstawiaj\u0105 one korzy\u015bci p\u0142yn\u0105ce z u\u017cycia produkt\u00f3w oraz pomagaj\u0105 w budowaniu zaufania do marki. Wa\u017cne jest, aby by\u0142y one zgodne z obowi\u0105zuj\u0105cymi przepisami, takimi jak Rozporz\u0105dzenie 655\/2013\/WE, kt\u00f3re definiuje zasady dotycz\u0105ce o\u015bwiadcze\u0144 o skuteczno\u015bci i sk\u0142adnikach kosmetyk\u00f3w. Rzetelno\u015b\u0107 tych deklaracji, poparta mocnymi dowodami, jest [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-5118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informacje"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deklaracje marketingowe kosmetyku (Claims) - co mo\u017cna napisa\u0107 na opakowaniu? Prawo vs. Marketing - MPR Labs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mpr-labs.com\/zh\/\u5316\u5986\u54c1\u7684\u8425\u9500\u5ba3\u79f0\uff1a\u5305\u88c5\u4e0a\u53ef\u4ee5\u5199\u4ec0\u4e48\uff1f\u6cd5\u5f8b\u4e0e\u8425\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deklaracje marketingowe kosmetyku (Claims) - co mo\u017cna napisa\u0107 na opakowaniu? Prawo vs. Marketing - MPR Labs\" \/>\n<meta property=\"og:description\" content=\"Deklaracje marketingowe w kosmetykach odgrywaj\u0105 istotn\u0105 rol\u0119 w relacjach z klientami. Przedstawiaj\u0105 one korzy\u015bci p\u0142yn\u0105ce z u\u017cycia produkt\u00f3w oraz pomagaj\u0105 w budowaniu zaufania do marki. Wa\u017cne jest, aby by\u0142y one zgodne z obowi\u0105zuj\u0105cymi przepisami, takimi jak Rozporz\u0105dzenie 655\/2013\/WE, kt\u00f3re definiuje zasady dotycz\u0105ce o\u015bwiadcze\u0144 o skuteczno\u015bci i sk\u0142adnikach kosmetyk\u00f3w. Rzetelno\u015b\u0107 tych deklaracji, poparta mocnymi dowodami, jest [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mpr-labs.com\/zh\/\u5316\u5986\u54c1\u7684\u8425\u9500\u5ba3\u79f0\uff1a\u5305\u88c5\u4e0a\u53ef\u4ee5\u5199\u4ec0\u4e48\uff1f\u6cd5\u5f8b\u4e0e\u8425\/\" \/>\n<meta property=\"og:site_name\" content=\"MPR Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MPRLabs\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T09:48:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T09:53:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mpr-labs.com\/wp-content\/uploads\/2025\/10\/mpr-hero-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"894\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robert Gaj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Gaj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mpr-labs.com\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mpr-labs.com\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/\"},\"author\":{\"name\":\"Robert Gaj\",\"@id\":\"https:\/\/mpr-labs.com\/#\/schema\/person\/b322ce950a67bfc115ad29027f5a62a5\"},\"headline\":\"Deklaracje marketingowe kosmetyku (Claims) &#8211; co mo\u017cna napisa\u0107 na opakowaniu? 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Rzetelno\u015b\u0107 tych deklaracji, poparta mocnymi dowodami, jest [&hellip;]","og_url":"https:\/\/mpr-labs.com\/zh\/\u5316\u5986\u54c1\u7684\u8425\u9500\u5ba3\u79f0\uff1a\u5305\u88c5\u4e0a\u53ef\u4ee5\u5199\u4ec0\u4e48\uff1f\u6cd5\u5f8b\u4e0e\u8425\/","og_site_name":"MPR Labs","article_publisher":"https:\/\/www.facebook.com\/MPRLabs","article_published_time":"2026-04-22T09:48:41+00:00","article_modified_time":"2026-04-29T09:53:33+00:00","og_image":[{"width":894,"height":802,"url":"https:\/\/mpr-labs.com\/wp-content\/uploads\/2025\/10\/mpr-hero-1.jpg","type":"image\/jpeg"}],"author":"Robert Gaj","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robert Gaj","Est. reading time":"7 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mpr-labs.com\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/#article","isPartOf":{"@id":"https:\/\/mpr-labs.com\/deklaracje-marketingowe-kosmetyku-claims-co-mozna-napisac-na-opakowaniu-prawo-vs-marketing\/"},"author":{"name":"Robert Gaj","@id":"https:\/\/mpr-labs.com\/#\/schema\/person\/b322ce950a67bfc115ad29027f5a62a5"},"headline":"Deklaracje marketingowe kosmetyku (Claims) &#8211; co mo\u017cna napisa\u0107 na opakowaniu? 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