{"id":4686,"date":"2025-06-05T09:15:42","date_gmt":"2025-06-05T09:15:42","guid":{"rendered":"https:\/\/mpr-labs.com\/?p=4686"},"modified":"2026-02-25T10:47:22","modified_gmt":"2026-02-25T10:47:22","slug":"%e5%8c%96%e5%a6%86%e5%93%81%e4%b8%ad%e7%9a%84%e7%bb%bf%e8%89%b2%e6%b4%97%e8%84%91%ef%bc%9a%e5%a6%82%e4%bd%95%e8%af%86%e5%88%ab%e5%85%b7%e6%9c%89%e8%af%af%e5%af%bc%e6%80%a7%e7%9a%84","status":"publish","type":"post","link":"https:\/\/mpr-labs.com\/zh\/greenwashing-w-kosmetykach-jak-rozpoznac-marketing-ktory-wprowadza-w-blad\/","title":{"rendered":"\u5316\u5986\u54c1\u4e2d\u7684\u201c\u7eff\u8272\u6d17\u8111\u201d\u2014\u2014\u5982\u4f55\u8bc6\u522b\u5177\u6709\u8bef\u5bfc\u6027\u7684\u8425\u9500\u624b\u6bb5\uff1f"},"content":{"rendered":"<p><strong>\u201c\u7eff\u8272\u6d17\u767d\u201d<\/strong> \u8fd9\u662f\u4e00\u79cd\u7b56\u7565\uff0c\u5373\u8868\u9762\u4e0a\u5c06\u4ea7\u54c1\u5305\u88c5\u6210\u751f\u6001\u3001\u5929\u7136\u6216\u73af\u4fdd\u7684\uff0c\u5c3d\u7ba1\u5176\u5b9e\u9645\u914d\u65b9\u6216\u751f\u4ea7\u8fc7\u7a0b\u5e76\u672a\u4f53\u73b0\u8fd9\u4e9b\u7279\u6027<strong>.<\/strong> \u5728\u5316\u5986\u54c1\u884c\u4e1a\uff0c\u8fd9\u4e00\u73b0\u8c61\u5c24\u4e3a\u660e\u663e\u2014\u2014\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u503e\u5411\u4e8e\u9009\u62e9\u6807\u6709\u201e\u6709\u673a\u201d\u3001\u201e\u7eaf\u7d20\u201d\u6216\u201e\u73af\u4fdd\u201d\u5b57\u6837\u7684\u4ea7\u54c1\uff0c\u800c\u67d0\u4e9b\u4f01\u4e1a\u5219\u8bd5\u56fe\u5229\u7528\u8fd9\u4e9b\u671f\u5f85\uff0c\u5374\u672a\u80fd\u5728\u4ea7\u54c1\u6210\u5206\u6216\u5b9e\u9645\u529f\u6548\u4e0a\u771f\u6b63\u5151\u73b0\u627f\u8bfa\u3002 \u672c\u6587\u5c06\u63a2\u8ba8\u5316\u5986\u54c1\u9886\u57df\u7684\u201c\u7eff\u8272\u6d17\u8111\u201d\u7a76\u7adf\u662f\u4ec0\u4e48\uff0c\u5982\u4f55\u8bc6\u522b\u5b83\uff0c\u4ee5\u53ca\u5728\u8be5\u80cc\u666f\u4e0b <strong>\u5173\u4e8e\u201c\u7eff\u8272\u6d17\u767d\u201d\uff0c\u6ce2\u5170\u7ade\u4e89\u4e0e\u6d88\u8d39\u8005\u4fdd\u62a4\u5c40\uff08UOKiK\uff09\u8868\u793a<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55\uff1a<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5bceac10a8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd9933;color:#dd9933\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd9933;color:#dd9933\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5bceac10a8\"  aria-label=\"\u5207\u6362\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mpr-labs.com\/zh\/greenwashing-w-kosmetykach-jak-rozpoznac-marketing-ktory-wprowadza-w-blad\/#Greenwashing_%E2%80%93_co_to_znaczy_w_praktyce\" >\u201c\u7eff\u8272\u6d17\u767d\u201d\u2014\u2014\u5728\u5b9e\u8df5\u4e2d\u8fd9\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mpr-labs.com\/zh\/greenwashing-w-kosmetykach-jak-rozpoznac-marketing-ktory-wprowadza-w-blad\/#Greenwashing_%E2%80%93_definicja_w_kontekscie_kosmetykow\" >\u201c\u7eff\u8272\u6d17\u767d\u201d\u2014\u2014\u5316\u5986\u54c1\u9886\u57df\u7684\u5b9a\u4e49<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mpr-labs.com\/zh\/greenwashing-w-kosmetykach-jak-rozpoznac-marketing-ktory-wprowadza-w-blad\/#Greenwashing_%E2%80%93_na_co_zwracac_uwage\" >\u201c\u7eff\u8272\u6d17\u767d\u201d\u2014\u2014\u9700\u8981\u6ce8\u610f\u4ec0\u4e48\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mpr-labs.com\/zh\/greenwashing-w-kosmetykach-jak-rozpoznac-marketing-ktory-wprowadza-w-blad\/#Przyklady_greenwashingu_w_polskich_realiach_to_min\" >\u5728\u6ce2\u5170\u7684\u73b0\u5b9e\u4e2d\uff0c\u7eff\u8272\u6d17\u767d\u73b0\u8c61\u7684\u4f8b\u5b50\u5305\u62ec\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mpr-labs.com\/zh\/greenwashing-w-kosmetykach-jak-rozpoznac-marketing-ktory-wprowadza-w-blad\/#Greenwashing_%E2%80%93_przyklady_z_branzy_kosmetycznej\" >\u201c\u7eff\u8272\u6d17\u767d\u201d\u2014\u2014\u5316\u5986\u54c1\u884c\u4e1a\u7684\u6848\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mpr-labs.com\/zh\/greenwashing-w-kosmetykach-jak-rozpoznac-marketing-ktory-wprowadza-w-blad\/#Greenwashing_a_UOKiK_%E2%80%93_stanowisko_i_konsekwencje\" >\u201c\u7eff\u8272\u6d17\u767d\u201d\u4e0e\u6ce2\u5170\u7ade\u4e89\u4e0e\u6d88\u8d39\u8005\u4fdd\u62a4\u5c40\uff08UOKiK\uff09\u2014\u2014\u7acb\u573a\u4e0e\u540e\u679c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mpr-labs.com\/zh\/greenwashing-w-kosmetykach-jak-rozpoznac-marketing-ktory-wprowadza-w-blad\/#Nowe_regulacje_dotyczace_greenwashingu\" >\u5173\u4e8e\u201c\u7eff\u8272\u6d17\u767d\u201d\u7684\u65b0\u89c4\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mpr-labs.com\/zh\/greenwashing-w-kosmetykach-jak-rozpoznac-marketing-ktory-wprowadza-w-blad\/#Jak_unikac_greenwashingu_przy_tworzeniu_kosmetykow\" >\u5728\u7814\u53d1\u5316\u5986\u54c1\u65f6\uff0c\u5982\u4f55\u907f\u514d\u201c\u7eff\u8272\u6d17\u8111\u201d\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Greenwashing_%E2%80%93_co_to_znaczy_w_praktyce\"><\/span><strong>\u201c\u7eff\u8272\u6d17\u767d\u201d\u2014\u2014\u5728\u5b9e\u8df5\u4e2d\u8fd9\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u201c\u7eff\u8272\u6d17\u767d\u201d\u2014\u2014\u8fd9\u662f\u4ec0\u4e48\uff1f<\/strong> \u8fd9\u662f\u4e00\u79cd\u8425\u9500\u624b\u6bb5\uff0c\u65e8\u5728\u8425\u9020\u67d0\u79cd\u54c1\u724c\u6216\u4ea7\u54c1\u6bd4\u5b9e\u9645\u60c5\u51b5\u66f4\u73af\u4fdd\u7684\u5370\u8c61\u3002 \u5b9e\u9645\u4e0a\uff0c\u8fd9\u901a\u5e38\u8868\u73b0\u4e3a\uff1a\u4f8b\u5982\u5728\u5305\u88c5\u4e0a\u4f7f\u7528\u7eff\u8272\u3001\u53f6\u5b50\u56fe\u6848\uff0c\u6216\u6253\u51fa\u201e\u5929\u7136\u201d\u7b49\u5438\u5f15\u773c\u7403\u7684\u53e3\u53f7\uff0c\u800c\u8be5\u5316\u5986\u54c1\u7684\u6210\u5206\u5374\u4ec5\u542b\u5408\u6210\u6210\u5206\uff0c\u4e14\u8be5\u516c\u53f8\u5e76\u672a\u91c7\u53d6\u4efb\u4f55\u5207\u5b9e\u7684\u73af\u4fdd\u63aa\u65bd\u3002.<\/p>\n\n\n\n<p>\u7ecf\u5e38\u4f1a\u51fa\u73b0\u8fd9\u6837\u7684\u60c5\u51b5\uff1a\u914d\u65b9\u4e2d\u4ec5\u542b\u5fae\u91cf\u7684\u4e00\u79cd\u5929\u7136\u6210\u5206\uff0c\u4f46\u6574\u4e2a\u4ea7\u54c1\u5374\u88ab\u5ba3\u4f20\u4e3a\u201e\u5929\u7136\u201d\u6216\u201e\u6709\u673a\u201d\u3002 \u6b64\u7c7b\u5ba3\u4f20\u53ef\u80fd\u4f1a\u88ab\u89c6\u4e3a\u53ef\u4fe1\uff0c\u5c24\u5176\u662f\u5728\u6d88\u8d39\u8005\u5bf9\u5316\u5986\u54c1\u5e02\u573a\u76d1\u7ba1\u89c4\u5b9a\u7f3a\u4e4f\u4e86\u89e3\u7684\u60c5\u51b5\u4e0b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Greenwashing_%E2%80%93_definicja_w_kontekscie_kosmetykow\"><\/span><strong>\u201c\u7eff\u8272\u6d17\u767d\u201d\u2014\u2014\u5316\u5986\u54c1\u9886\u57df\u7684\u5b9a\u4e49<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u201c\u7eff\u8272\u6d17\u767d\u201d\u2014\u2014 <\/strong>\u6ce2\u5170\u6cd5\u5f8b\u4e2d\u5e76\u672a\u76f4\u63a5\u5bf9\u8be5\u6982\u5ff5\u4f5c\u51fa\u5b9a\u4e49\uff0c\u4f46\u53ef\u901a\u8fc7\u73b0\u884c\u300a\u53cd\u4e0d\u6b63\u5f53\u5e02\u573a\u884c\u4e3a\u6cd5\u300b\u7684\u76f8\u5173\u89c4\u5b9a\u6765\u8bc4\u4f30\u6b64\u7c7b\u884c\u4e3a\u3002 \u5bf9\u751f\u4ea7\u5546\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u5fc5\u987b\u5728\u6210\u5206\u58f0\u660e\u3001\u751f\u4ea7\u8fc7\u7a0b\u4ee5\u53ca\u6807\u7b7e\u6807\u6ce8\u65b9\u9762\u4fdd\u6301\u5b8c\u5168\u900f\u660e\u3002.<\/p>\n\n\n\n<p>\u5b9e\u9645\u4e0a\uff0c\u5982\u679c\u67d0\u4ea7\u54c1\u6807\u6709\u201e\u5929\u7136\u201d\u5b57\u6837\uff0c\u5374\u4e0d\u7b26\u5408\u4f8b\u5982\u2026\u2026\u6240\u89c4\u5b9a\u7684\u5929\u7136\u6807\u51c6\uff0c. <a href=\"https:\/\/mpr-labs.com\/norma-16128-wyliczenia-naturalnosci-dla-kosmetykow\/\">ISO 16128 \u6807\u51c6<\/a> \u6216\u8005\u672a\u5b8c\u6210\u76f8\u5173\u7a0b\u5e8f\u4ee5\u8bc1\u5b9e\u5176\u58f0\u660e\u2014\u2014\u8fd9\u53ef\u80fd\u4f1a\u53d7\u5230\u8d28\u7591\u3002\u82e5\u5b58\u5728\u4e25\u91cd\u8fdd\u89c4\u60c5\u51b5 <strong>UOKiK<\/strong> \u53ef\u80fd\u8ba4\u4e3a\u6b64\u7c7b\u884c\u4e3a\u4f1a\u8bef\u5bfc\u6d88\u8d39\u8005\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Greenwashing_%E2%80%93_na_co_zwracac_uwage\"><\/span><strong>\u201c\u7eff\u8272\u6d17\u767d\u201d\u2014\u2014\u9700\u8981\u6ce8\u610f\u4ec0\u4e48\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u201c\u7eff\u8272\u6d17\u767d\u201d <\/strong>\u8fd9\u901a\u5e38\u8868\u73b0\u4e3a\u4f7f\u7528\u8bf8\u5982\u201e\u73af\u4fdd\u914d\u65b9\u201d\u3001\u201e\u5929\u7136\u62a4\u7406\u201d\u3001\u201e\u4eb2\u81ea\u7136\u5316\u5986\u54c1\u201d\u7b49\u8868\u8ff0\u2014\u2014\u5374\u6ca1\u6709\u5bf9\u8fd9\u4e9b\u58f0\u660e\u63d0\u4f9b\u5b9e\u9645\u4f9d\u636e\u3002 \u4e0e\u5176\u4ed6\u56fd\u5bb6\u4e00\u6837\uff0c\u6ce2\u5170\u7684\u6d88\u8d39\u8005\u5e76\u4e0d\u603b\u80fd\u83b7\u5f97\u5173\u4e8e\u6210\u5206\u6216\u751f\u4ea7\u8fc7\u7a0b\u7684\u5b8c\u6574\u4fe1\u606f\uff0c\u8fd9\u4e3a\u6ee5\u7528\u884c\u4e3a\u63d0\u4f9b\u4e86\u4fbf\u5229\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Przyklady_greenwashingu_w_polskich_realiach_to_min\"><\/span>\u5728\u6ce2\u5170\u7684\u73b0\u5b9e\u4e2d\uff0c\u7eff\u8272\u6d17\u767d\u73b0\u8c61\u7684\u4f8b\u5b50\u5305\u62ec\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u4ea7\u54c1\u4e2d\u6dfb\u52a0\u5fae\u91cf\u7684\u4e00\u79cd\u5929\u7136\u6210\u5206\uff0c\u5374\u5c06\u6574\u4e2a\u4ea7\u54c1\u5ba3\u4f20\u4e3a\u201e\u5929\u7136\u201d\u7684\uff0c,<br><\/li>\n\n\n\n<li>\u672a\u6301\u6709\u8ba4\u8bc1\u8bc1\u4e66\uff0c\u5374\u540c\u65f6\u4f7f\u7528\u4e0e\u8ba4\u8bc1\u6807\u5fd7\u5bb9\u6613\u6df7\u6dc6\u7684\u6807\u8bc6\uff0c,<br><\/li>\n\n\n\n<li>\u5c06\u5316\u5986\u54c1\u5ba3\u4f20\u4e3a\u201e\u5bf9\u73af\u5883\u5b89\u5168\u201d\uff0c\u5c3d\u7ba1\u5176\u751f\u4ea7\u8fc7\u7a0b\u4f1a\u4ea7\u751f\u5927\u91cf\u5e9f\u5f03\u7269\u6216\u4e8c\u6c27\u5316\u78b3\u6392\u653e\u3002.<br><\/li>\n<\/ul>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5728\u751f\u4ea7\u8fc7\u7a0b\u4e2d\u5e94\u6ce8\u91cd\u900f\u660e\u5ea6\u2014\u2014\u4ece <a href=\"https:\/\/mpr-labs.com\/recepturowanie-kosmetykow\/\"><strong>\u5316\u5986\u54c1\u914d\u65b9\u5f00\u53d1\u53ca\u5176\u5b9e\u65bd\u6d41\u7a0b<\/strong><\/a>, \u2026\u2026\u76f4\u81f3\u6700\u7ec8\u7684\u8425\u9500\u6807\u8bc6\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Greenwashing_%E2%80%93_przyklady_z_branzy_kosmetycznej\"><\/span><strong>\u201c\u7eff\u8272\u6d17\u767d\u201d\u2014\u2014\u5316\u5986\u54c1\u884c\u4e1a\u7684\u6848\u4f8b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u201c\u7eff\u8272\u6d17\u767d\u201d\u2014\u2014\u5b9e\u4f8b<\/strong> \u6b64\u7c7b\u505a\u6cd5\u4e0d\u80dc\u679a\u4e3e\u3002\u5728\u5316\u5986\u54c1\u9886\u57df\uff0c\u6211\u4eec\u7ecf\u5e38\u770b\u5230\u5370\u6709\u690d\u7269\u56fe\u6848\u7684\u5305\u88c5\uff0c\u800c\u4ea7\u54c1\u7684\u6210\u5206\u5374\u51e0\u4e4e\u5168\u662f\u5408\u6210\u6210\u5206\u3002 \u751f\u4ea7\u5546\u58f0\u79f0\u4ea7\u54c1\u6216\u5176\u5305\u88c5\u53ef\u751f\u7269\u964d\u89e3\uff0c\u5374\u672a\u63d0\u4f9b\u4efb\u4f55\u6d4b\u8bd5\u6570\u636e\u3001\u8ba4\u8bc1\u6587\u4ef6\u6216\u5173\u4e8e\u6750\u6599\u964d\u89e3\u65f6\u95f4\u7684\u5177\u4f53\u4fe1\u606f\u3002.<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u8fd8\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u6709\u4e9b\u516c\u53f8\u58f0\u79f0\u4e0d\u8fdb\u884c\u52a8\u7269\u5b9e\u9a8c\uff0c\u5c3d\u7ba1\u6b64\u7c7b\u5b9e\u9a8c\u5728\u6b27\u76df\u65e9\u5df2\u88ab\u7981\u6b62\u591a\u5e74\u3002\u8fd9\u5e76\u975e\u67d0\u79cd\u72ec\u7279\u4e4b\u5904\uff0c\u800c\u662f\u6cd5\u5f8b\u6807\u51c6\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Greenwashing_a_UOKiK_%E2%80%93_stanowisko_i_konsekwencje\"><\/span><strong>\u201c\u7eff\u8272\u6d17\u767d\u201d\u4e0e\u6ce2\u5170\u7ade\u4e89\u4e0e\u6d88\u8d39\u8005\u4fdd\u62a4\u5c40\uff08UOKiK\uff09\u2014\u2014\u7acb\u573a\u4e0e\u540e\u679c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u201c\u7eff\u8272\u6d17\u767d\u201d\u4e0e\u6ce2\u5170\u7ade\u4e89\u4e0e\u6d88\u8d39\u8005\u4fdd\u62a4\u5c40\uff08UOKiK\uff09<\/strong> \u8fd9\u662f\u8fd1\u5e74\u6765\u65e5\u76ca\u53d7\u5230\u91cd\u89c6\u7684\u8bdd\u9898\u3002\u7ade\u4e89\u4e0e\u6d88\u8d39\u8005\u4fdd\u62a4\u5c40\u8d8a\u6765\u8d8a\u9891\u7e41\u5730\u5bf9\u73af\u4fdd\u8425\u9500\u6848\u4f8b\u8fdb\u884c\u5206\u6790\uff0c\u5e76\u6838\u67e5\u751f\u4ea7\u5546\u7684\u58f0\u660e\u662f\u5426\u5177\u6709\u8bef\u5bfc\u6027\u3002 \u5982\u6709\u7591\u95ee\uff0c\u8be5\u5c40\u53ef\u8981\u6c42\u63d0\u4f9b\u76f8\u5173\u6587\u4ef6\uff0c\u4ee5\u8bc1\u5b9e\u5305\u88c5\u3001\u7f51\u7ad9\u6216\u5e7f\u544a\u4e2d\u4f7f\u7528\u7684\u5ba3\u4f20\u4fe1\u606f\u3002.<\/p>\n\n\n\n<p>\u5982\u679c\u7f3a\u4e4f\u6b64\u7c7b\u6570\u636e\u6216\u4f7f\u7528\u7a7a\u6d1e\u7684\u53e3\u53f7\uff0c\u53ef\u80fd\u4f1a\u88ab\u89c6\u4e3a\u4e0d\u516c\u5e73\u7684\u5e02\u573a\u884c\u4e3a\uff0c\u4f01\u4e1a\u4e3b\u53ef\u80fd\u4f1a\u53d7\u5230\u5904\u7f5a\u3002 \u56e0\u6b64\uff0c\u5728\u4ea7\u54c1\u4e0a\u5e02\u4e4b\u524d\uff0c\u5c31\u5e94\u786e\u4fdd\u4fe1\u606f\u900f\u660e\uff0c\u5e76\u5c31\u5ba3\u4f20\u5185\u5bb9\u4e0e\u61c2\u5f97\u8bc4\u4f30\u4ea7\u54c1\u58f0\u660e\u662f\u5426\u7b26\u5408\u5b9e\u9645\u6210\u5206\u7684\u56e2\u961f\u8fdb\u884c\u78cb\u5546\u2014\u2014\u4f8b\u5982\u901a\u8fc7\u4e0e\u7ecf\u9a8c\u4e30\u5bcc\u7684 <a href=\"https:\/\/mpr-labs.com\/safety-assessment\/\"><strong>\u5b89\u5168\u8bc4\u4f30\u5458<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nowe_regulacje_dotyczace_greenwashingu\"><\/span><strong>\u5173\u4e8e\u201c\u7eff\u8272\u6d17\u767d\u201d\u7684\u65b0\u89c4\u5b9a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6b27\u76df\u5173\u4e8e\u5316\u5986\u54c1\u884c\u4e1a\u201c\u7eff\u8272\u6d17\u767d\u201d\u7684\u65b0\u89c4\uff0c\u5728\u73af\u5883\u4f20\u64ad\u548c\u751f\u4ea7\u8005\u8d23\u4efb\u65b9\u9762\u5e26\u6765\u4e86\u91cd\u5927\u53d8\u5316\u3002 \u6b27\u6d32\u8bae\u4f1a\u548c\u7406\u4e8b\u4f1a\u7b2c2024\/825\u53f7\u6307\u4ee4\uff08\u4ea6\u79f0\u201c\u7eff\u8272\u6d17\u767d\u201d\u6307\u4ee4\uff09\u4e8e2024\u5e741\u670817\u65e5\u83b7\u5f97\u901a\u8fc7\uff0c\u5e76\u4e8e2024\u5e743\u670826\u65e5\u6b63\u5f0f\u751f\u6548\u3002 \u6b27\u76df\u6210\u5458\u56fd\u987b\u57282026\u5e743\u670827\u65e5\u524d\u5c06\u8be5\u6307\u4ee4\u7684\u89c4\u5b9a\u7eb3\u5165\u672c\u56fd\u6cd5\u5f8b\uff0c\u76f8\u5173\u6cd5\u89c4\u5c06\u4e8e2026\u5e749\u670827\u65e5\u8d77\u6b63\u5f0f\u751f\u6548\u3002.<\/p>\n\n\n\n<p>\u5316\u5986\u54c1\u884c\u4e1a\u7684\u5173\u952e\u53d8\u5316\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u7981\u6b62\u5728\u672a\u7ecf\u786e\u8ba4\u7684\u60c5\u51b5\u4e0b\u4f5c\u51fa\u4e00\u822c\u6027\u73af\u5883\u58f0\u660e<\/li>\n\n\n\n<li>\u73af\u5883\u6807\u5fd7\u7684\u8ba4\u8bc1\u8981\u6c42<\/li>\n\n\n\n<li>\u73af\u5883\u5f71\u54cd\u58f0\u660e\u7684\u900f\u660e\u5ea6<\/li>\n\n\n\n<li>\u5bf9\u53ef\u6301\u7eed\u53d1\u5c55\u4e3b\u5f20\u7684\u8bc1\u660e\u4e49\u52a1<\/li>\n\n\n\n<li>\u5bf9\u4e0d\u8bda\u4fe1\u884c\u4e3a\u7684\u8d23\u4efb<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_unikac_greenwashingu_przy_tworzeniu_kosmetykow\"><\/span><strong>\u5728\u7814\u53d1\u5316\u5986\u54c1\u65f6\uff0c\u5982\u4f55\u907f\u514d\u201c\u7eff\u8272\u6d17\u8111\u201d\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4e3a\u907f\u514d\u201c\u7eff\u8272\u6d17\u767d\u201d\uff0c\u5e94\u786e\u4fdd\u6bcf\u6761\u8425\u9500\u4fe1\u606f\u90fd\u6709\u771f\u5b9e\u6570\u636e\u4f5c\u4e3a\u652f\u6491\u3002\u4ee5\u4e0b\u51e0\u70b9\u5c06\u6709\u6240\u5e2e\u52a9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u660e\u786e\u754c\u5b9a\u6240\u7528\u672f\u8bed\uff08\u201e\u5929\u7136\u201d\u3001\u201e\u6709\u673a\u201d\u3001\u201e\u7eaf\u7d20\u201d\u7b49\uff09\u7684\u542b\u4e49<\/li>\n\n\n\n<li>\u8425\u9500\u4fe1\u606f\u4e0e\u5b9e\u9645\u6210\u5206\u7684\u4e00\u81f4\u6027\uff0c,<\/li>\n\n\n\n<li>\u8bc1\u660e\u539f\u6599\u6765\u6e90\u548c\u8d28\u91cf\u7684\u6587\u4ef6\uff0c,<\/li>\n\n\n\n<li>\u5c31\u6807\u7b7e\u548c\u6807\u8bed\u5185\u5bb9\u4e0e\u76d1\u7ba1\u4e13\u5bb6\u8fdb\u884c\u78cb\u5546\uff0c,<\/li>\n\n\n\n<li>\u6df1\u601d\u719f\u8651\u7684 <a href=\"https:\/\/mpr-labs.com\/recepturowanie-kosmetykow\/\"><strong>\u5316\u5986\u54c1\u914d\u65b9\u5f00\u53d1<\/strong><\/a> \u4ee5\u900f\u660e\u5ea6\u548c\u5b89\u5168\u6027\u4e3a\u8003\u91cf\u3002.<br><\/li>\n<\/ul>\n\n\n\n<p>\u4ece\u914d\u65b9\u7814\u53d1\u5230\u7a33\u5b9a\u6027\u6d4b\u8bd5\u7684\u6bcf\u4e2a\u9636\u6bb5\uff0c\u90fd\u5e94\u5728\u65e2\u719f\u6089\u6cd5\u89c4\u3001\u53c8\u4e86\u89e3\u516c\u5173\u98ce\u9669\u7684\u5730\u65b9\u8fdb\u884c\u3002 \u5316\u5986\u54c1\u5b9e\u9a8c\u5ba4\u4fbf\u63d0\u4f9b\u4e86\u6b64\u7c7b\u670d\u52a1\uff0c\u5b83\u4e0d\u4ec5\u5728\u6d4b\u8bd5\u65b9\u9762\u4e3a\u751f\u4ea7\u5546\u63d0\u4f9b\u652f\u6301\uff0c\u8fd8\u534f\u52a9\u8bc4\u4f30\u54ea\u4e9b\u4fe1\u606f\u53ef\u4ee5\u653e\u5fc3\u5411\u5ba2\u6237\u4f20\u8fbe\uff0c\u800c\u65e0\u9700\u62c5\u5fc3\u88ab\u6307\u8d23\u4e3a\u201c\u7eff\u8272\u6d17\u8111\u201d\u3002.<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u5e0c\u671b\u4ee5\u8bda\u4fe1\u4e14\u7b26\u5408\u6cd5\u89c4\u7684\u65b9\u5f0f\u751f\u4ea7\u5316\u5986\u54c1\u2014\u2014\u8bf7\u5229\u7528\u6211\u4eec <a href=\"https:\/\/mpr-labs.com\/\"><strong>\u5316\u5986\u54c1\u5b9e\u9a8c\u5ba4<\/strong><\/a><strong>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Greenwashing to strategia, kt\u00f3ra polega na pozornym przedstawianiu produktu jako ekologicznego, naturalnego lub przyjaznego \u015brodowisku, mimo \u017ce nie ma to odzwierciedlenia w rzeczywistej recepturze czy procesie produkcyjnym. W bran\u017cy kosmetycznej to zjawisko staje si\u0119 szczeg\u00f3lnie widoczne \u2013 konsumenci coraz cz\u0119\u015bciej wybieraj\u0105 produkty oznaczone jako \u201ebio\u201d, \u201evegan\u201d czy \u201eeko\u201d, a niekt\u00f3re firmy pr\u00f3buj\u0105 wykorzysta\u0107 te oczekiwania [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-4686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informacje"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Greenwashing w kosmetykach \u2013 jak rozpozna\u0107 marketing, kt\u00f3ry wprowadza w b\u0142\u0105d? - MPR Labs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mpr-labs.com\/zh\/\u5316\u5986\u54c1\u4e2d\u7684\u7eff\u8272\u6d17\u8111\uff1a\u5982\u4f55\u8bc6\u522b\u5177\u6709\u8bef\u5bfc\u6027\u7684\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenwashing w kosmetykach \u2013 jak rozpozna\u0107 marketing, kt\u00f3ry wprowadza w b\u0142\u0105d? - MPR Labs\" \/>\n<meta property=\"og:description\" content=\"Greenwashing to strategia, kt\u00f3ra polega na pozornym przedstawianiu produktu jako ekologicznego, naturalnego lub przyjaznego \u015brodowisku, mimo \u017ce nie ma to odzwierciedlenia w rzeczywistej recepturze czy procesie produkcyjnym. 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